The Olympics, the Grand Slam, the Masters… these are the various peaks summited by the greatest athletes. Ferrari is no different when it comes to recognising the cream that rises to the top. The annual Testa Rossa Awards, inaugurated in 2016, is Maranello’s very own World Cup that honours the best employees in its global network of 180 authorised dealers in over 60 markets. Organised by the Ferrari Academy, 12 nominees are picked in each of the four categories that represent the facets of a dealership: Top Technician, Top Service Manager, Top Marketing Executive and Top Sales Executive.
The Prancing Horse is a symbol recognised all over the world as a badge of excellence and the driving force behind this pursuit of perfection is its people. And the Testa Rossa Awards is the brand’s commitment to acknowledge and celebrate the success and contribution of the dealership employees. The 48 nominees, out of 2,000, are selected after they had top scored in their region’s mandatory training sessions, which are conducted both online and through classes. These shortlisted employees will then have to make a presentation related to their field of expertise to Ferrari’s senior executives, where the winners will eventually be crowned.
Team work is the name of the game at Maranello and as part of Ferrari’s RRR (Recruit, Retain, Reward) strategy, the Testa Rossa Awards aims to and to encourage a Champions League culture where employees are encouraged to aim higher and strive for success. Also, with the global pandemic still ongoing, it is important for the brand to stay connected to its people, even if travel is not possible.
Ital Auto, the exclusive dealer of Singapore, will be represented by Sheine Ebora-Sombero (Marketing Manager) and Ben Ng (Sales Executive).
Clients eagerly look forward to the events and activities Ital Auto regularly organises for clients. Under Sheine, these events take on a 360 degree approach which are finely executed as a result of her professional and skilful touches. From car launches to regional drives, she has built up quite an impressive portfolio to retain brand loyalty.
As a Sales Executive, Ben is always available to render help to his clients but he goes above and beyond to share his passion for Ferrari. On his own initiative, he organises his own long drives across a mix of highways and B-roads for clients to flex the muscles of their machines.
No doubt, the nominees will feel the pressure in the competition to be named a winner in the Testa Rossa Awards as only the best are in contention. But as they say, diamonds are made under pressure.