Ital Auto Clients Lap It Up In Arjeplog

It was hot laps in the cold of Arjeplog, Sweden, as three Ital Auto clients went on the most adventurous leg of the Passione Ferrari Club Challenge yet on Feb 13-22.

In arctic conditions, this popular winter test site for car manufacturers was turned into a motorsports winter wonderland as the clients unlocked new skills in the slippery circuits.

Apart from pushing hard to improve lap times, other activities such as dog sledding, buzzing around in snowmobiles and ice fishing gave the clients a taste of the great outdoors in Lapland.

And the cherry on the cake was the appearance of aurora borealis, the Northern Lights, which filled the skies with dancing ribbons of light to make this Prancing Horse event extra special for our gentlemen racers.

With personalised coaching, advanced telemetry analysis and support from technical staff, the Passione Ferrari Club Challenge is a new competition format introduced last year where clients embarked on personal quests to better their hot lap times.