Over two weekends, the world of Ferrari opened up to clients and prospects of the brand through an immersive experience entitled "Private Viewing - Full Range". Taking place on Nov 5/6 and 12/13 at the Ital Auto Showroom, the Official Importer for Ferrari in Singapore, the journey took some 90 clients in socially-distanced groups for an inside look of the Prancing Horse universe. Harnessing technology like Virtual Reality goggles and tablets, these clients had an exclusive view of the Maranello factory through VR with commentary to help illustrate the cutting edge technology and skilled craftsmanship that goes into the making of these special cars. Further enhancing the experience is an informative audio tour played through tablet computers and takes the guests around current range models like the F8 Tributo sports car and Roma grand tourer. A showroom-fresh Portofino was on display as Ital Auto executives explained the benefits of purchasing the car through the Ferrari Approved programme that subjects the vehicle to a comprehensive 190-point check to ensure that it is in perfect running condition. And a presentation was made to showcase the myriad of events ranging from car launches in Maranello to track days across Asia for a full-fledged Ferraristi to partake and enjoy. The guests also tried their hand at the Configurator to create their own bespoke Prancing Horses to reflect their style and tastes. As a special double treat, the clients were given rare access to the workshop where the F50, of which only 349 were made, was on display, along with the many specialised tools that are used to service and repair Ferrari cars. And back in the Showroom, the clients enjoyed hot laps in Ital Auto’s new Driving Simulation Centre for a taste of the excitement that the brand offers.