On June 24, 2021, Ferrari unveiled the 296 GTB, a car that will be writing a new chapter in the brand's rich history.

As the first V6 car to don a Prancing Horse badge, this sleek Berlinetta with clean lines is a showcase of Maranello's technological edge in the motoring world.

The 296 GTB ushers in an authentic revolution for Ferrari as it introduces a new engine type to flank the marque’s multi-award-winning 8- and 12-cylinder power units: a new 663 cv V6 coupled with an electric motor capable of delivering a further 122 kW (167 cv). 

This combination unleashes its massive 830 cv total power output to deliver previously unthinkable performance levels and an innovative, exhilarating and unique soundtrack. From standstill, the 296 GTB is able to clock just 2.9 seconds in the century sprint and it can reach 200 km/h in 7.3s. 

The car’s plug-in hybrid (PHEV) system guarantees it is an incredibly usable car as well as cutting pedal response times to zero and delivering a 25km range in all-electric eDrive mode. The car’s compact dimensions and the introduction of innovative dynamic control systems as well as meticulously honed aero ensure that the driver will instantly experience its astonishing agility and responsiveness to commands.

Visually, the 296 GTB's sporty design and extremely compact dimensions also underscore its exceptional modernity, brilliantly referencing the likes of the 1963 250 LM, the perfect marriage of simplicity and functionality.

As was the case with the SF90 Stradale, for clients who want to exploit the car’s extreme power and performance to the utmost, particularly on the track, the 296 GTB is also available with the Assetto Fiorano package, which includes lightweight features and aero modifications. 

The 296 GTB's new V6 has been designed and engineered from a clean sheet by Ferrari’s engineers specifically for this installation. Aside from bringing significant advantages in terms of packaging, lowering the centre of gravity and reducing engine mass, this particular architecture helps deliver extremely high levels of power. The result is that the new Ferrari V6 has set a new specific power output record for a production car of 221 cv/l.

As the V6 turbo is integrated with an electric motor at the rear, the 296 GTB’s combined maximum power output is 830 cv, putting it at the top of the rear-wheel-drive sports car segment as well as making it extremely flexible.

On the 296 GTB, for the first time, an active device is being used not to manage drag but to generate extra downforce. The LaFerrari-inspired active spoiler integrated into the rear bumper allows the 296 GTB to generate a high level of rear downforce when required: the equivalent of a maximum of 360 kg at 250 km/h in high-downforce configuration with the Assetto Fiorano package. 

Inside the car, the all digital interface, first seen in the SF90 Stradale, underscores the level of high technology achieved by Ferrari. In addition, the 296 GTB’s cabin raises the concept of the formal purity of the functional elements to new heights. 

From a formal perspective, when the engine is off, the onboard instruments go black, enhancing the minimalist look of the cabin. Exclusive Italian leather trim to the seats and trim is further enhanced by the noble technical materials used on the functional components.