Ferrari has unveiled the latest chapter of Ferrari Roma's global campaign video — La Nuova Dolce Vita in Korea.

To commemorate the launch of this V8 turbocharged Grand Tourer, Ferrari has launched a campaign aimed at showing how La Nuova Dolce Vita is represented in different big cities around the world, through absolutely exclusive experiences and places. The result was a series of videos in which local influencers were the guides in exploring each city, in that unique way that belongs only to Ferrari.

For this global campaign, the personalities who were selected included world-renowned chef Massimo Bottura based in Modena, Italy, three-star Michelin chef Peter Knogl from Basel, Switzerland, Takayuki Yamada, an actor and director based in Tokyo and Kyoto, Japan, actor Hans Zhang from Shanghai, China, singer AdamLevine of Maroon 5 from the United States and Tim Raue, a world-famous chef from Berlin, Germany.

Korea marks the latest chapter of this campaign. Actor Jung Hae-in was selected as the main protagonist of the Korea campaign. His urban and clean image and calm voice are in harmony with Ferrari Roma's refined design and beautiful visual.

The elegant Ferrari shone in the background of Seoul, including Gwanghwamun, Namdaemum, Namsan and the Han River, where tradition and modernity, tranquility and dynamism coexist. 

Jung remarked in the video that La Nuova Dolce Vita is a feeling of excitement and having a different perspective as if looking at the world for the first time. He adds that for him, ordinary moments turn into special moments and the most special and most valuable things exist within reach, as if they are always with him forever. And he experienced that through the Ferrari Roma.